To be a successful business in today’s world, you will have to do much more than simply providing a product or service. Building a brand has become necessary for businesses to distinguish themselves from their competition. There are several ways to build a solid, reputable brand. In this article, we’re going to discuss how to build a brand using pull marketing.
But before we start, let’s learn about pull marketing.
What is pull marketing?
You can think about pull marketing like a magnet. A magnet attracts pieces of metal if they get close enough to it. As the pieces of metal (or in this case, your target audience) get closer to the magnet, the magnetic field’s attraction (your marketing efforts) gets stronger.
Pull marketing is a less intrusive marketing method, where your intensity is much lower and subtle. It’s a bit like inbound marketing where you keep providing as much value to your audience before pitching them a product or service.
Here is how you can build a brand with pull marketing:
Social media presence and marketing.
Social media is a great way to make your business successful.
Having a strong presence on social media is essential for building a brand today. To get the most out of social media, you should focus on building a long-term, meaningful relationship with your audience and followers.
Businesses that are too aggressive with their marketing and sales efforts on social media end up overdoing it. These kinds of social media accounts end up making a negative brand image for their business instead of attracting people to their products and services.
If you want to avoid being a nuisance on social media, you should be very considerate about the kind of content you are posting on social media.
With a pull marketing mindset, you’ll do much better on social media.
Instead of telling your audience that you have a product that they should buy, you can do something that produces results.
With pull marketing, your goal is to gradually increase the demand for a product. And the best way to do that is to highlight a pain point that your target audience faces on the regular that can be solved by using a product that your business just so happens to offer.
You want to make sure that the pillar of the content you post is your audience.
At this point, you may be wondering whether you’ll ever be able to go hard on your marketing effort. And to keep things short, the answer is yes.
With pull marketing, you can make your audience and brand the center of your entire operations. Organizations and businesses that do so end up becoming a familiar face that most people in their target industry will start to recognize.
Social media and pull marketing can help you build a super positive brand image for your business.
Pull marketing is popular among marketers because it promotes better communication with the target audience. Having a live chat app for a website is also a great new way of two way communication where you communicate with your targeted audience on your website directly.
Building a brand takes time and commitment. To get the most out of your customer base, you will have to have strong communication.
Pull marketing is a great tool that you can use to gradually market your content to your audience. Since you’re not going to push a whole lot of content to your audience, you can focus on building a meaningful relationship with your audience.
A stronger relationship with your audience allows your message to be better accepted by your customers and fans.
You want to let your customer base and followers know that you’re always willing to listen to and address their problems.
For starters, you should utilize email marketing. With a pull marketing approach to your emails, you’ll gradually start building a robust customer base.
These customers will be more inclined to buy your offerings because they will be familiar with your brand and trust your business to provide them with valuable products and services.
For better communication, you should invest in new things like chatbots and a live chat app. Better technology opens up more responsive communication channels with your audience.
Increased customer loyalty.
Customer loyalty is a quintessential part of building a brand that people love and trust. And pull marketing can help you do that and more.
Businesses want to retain as many customers as they can. It’s harder to acquire new customers, especially since for a lot of people around the world, their buying power is gradually shrinking.
Ideally, as a business, you should always have the customer’s interests first and foremost. But by having a pull marketing mindset, you will do much better.
Gradually increasing your customer’s awareness with regards to your brand takes time. You wouldn’t want to scare away prospective customers by being overly aggressive with your marketing.
Loyal customers are the backbone of any business. A loyal fan following will spread the good word about your business.
If regular people say nice things about your business, then other people will start to notice your business positively. Once these new people have been introduced to your brand, you can then use pull marketing to introduce them to your latest offering and start to make a profit.
Building a brand takes time and effort. You can’t realistically expect your brand image to become a sensation within days and weeks. That spike in popularity does happen, but if you want to reap benefits for an extended period, you should invest in long term strategies like pull marketing.
Pull marketing is a great alternative to traditional marketing. Unlike the usual kind of marketing that constantly pushes content in front of people, pull marketing that a less intrusive approach.
With pull marketing, you will indeed show ads to your audience, but subtly. You can periodically increase the frequency of your messaging. This doesn’t cause your audience to develop a negative perception of your business.
Over time, with pull marketing, you can expect to successfully build your brand and use it to your business’s advantage.
Hamzah Adil is a digital marketer who enjoys learning and exploring different faucets of marketing and business in general. He is presently working for a startup that has released a new live chat app called SwiftChat.