With the onset of globalization, the entire world is transformed into a global village. The result of globalization is flowed; the flow of goods, services, technology, people, ideas, innovation, business, etc. Everyone and everything is connected through the internet. It’s a fact that there is no product available which won’t sell on the internet. Digital marketing definition in simple terms is marketing using digital means like mobile phones, computers, internet platforms, etc. to promote services and products.
A simple advertisement with the simplest statements or images can have more impact than an elaborate approach. Let’s take an example regarding the same; in the below-given pictures, one can see the impact of one sentence “ whose hand are you holding?”. This is a social message and also a promotion to use sanitizer for your personal safety.
The sole purpose behind an advertisement is to reach as much as its target audience; digital marketing provides the path for this. Social media advertising, according to me, is the best tool with minimum investment to reach a mass audience. It can be used to gain confidence in products, solve queries and interact with customers who are genuinely interested in the services. Pamphlets, notices etc. are no longer in trend because its reach is limited. While links, memes, videos, digital invitations, etc can go viral and sensational within a matter of minutes.
Types of digital marketing
1. Social media marketing platform
Brands promoting their products and services via different tactics in social media. An entire team is dedicated to giving information about upcoming events, offers, changes, etc. It can also be used to put negative and positive experiences of customers and effectively resolving them. Paid promotions using algorithms are available.
2. Influencer marketing
We all follow a variety of influencers on different social media platforms. Brands use them as a channel to reach us. For example- if I follow a beauty influencer and she promotes a product for smooth hair. I am curious about it and end up buying the product.
3. Email marketing
Major advantage of email marketing is that the same content can send a wide range of customers.
4. Content writing
Giving elaborate details of content needed for a customer to make a conscious decision. If I want to buy new speakers, so I look up online and find a video with all features of the newly launched speaker. This enhanced the change of me buying the product.
5. Search engine optimization marketing
When we search for something it is very obvious that we click at the top results displayed. For this, you have to pay a specific amount and understand algorithms in order to get your advertisement on top.
6. Pay – per – click
Some advertisements are displayed on top on search engines using keywords. One has to pay every time the link is clicked on.
7. Affiliate marketing
This type involves getting other individuals or organizations to promote your products in exchange of commissions etc.
Till here, we have established that digital marketing is a major breakthrough in the world of marketing and advertising. All the above details were about digital marketing now, let’s look at the importance of digital marketing company.
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Importance of digital marketing company
Not all organizations or individuals are capable of having skills to successful digital marketing. Hence there are thousands of companies available to do the job for you. The task of promoting and research is entirely on them, and you can focus on your products while they take care of the marketing part. The company will look after creating content, choosing the medium of communication, selecting a target audience, analyzing algorithms, and promoting the product to reach the maximum audience. All this requires a dedicated and defined team to research and reach this goal. Which in turn results in more sale for the former company. Some advantages of hiring a digital marketing agency to are the following-
1. Getting the right skills
As mentioned earlier, a specific type of skills and expertise is needed to understand the social media trends and what works best for the company.
For example- i am outsourcing an agency to promote my new energy drink. The team members need to have both professional and interpersonal skills to understand and work accordingly.
2. Managing your budget more effectively
Budget is a major foundation of any company. Recruiting a new team and training them will cost both money and time to any organization. With outsourcing, the cost is reduced.
Example- I did not lose finance regarding this, so I can invest more in my organization
3. Getting more ideas
Working with other organizations automatically results in new ideas and techniques from different backgrounds. This may help you give a boost in ideas.
Example- to promote the energy drink by installing vending machines.
4. Understanding more perspectives
One may get to know about newer perspectives and learn in-depth about the thing’s not formerly known, and get more creatively involved.
Example – understanding how algorithms work
5. Meeting deadlines
One need not scratch their head Getting everything done. The organization will finish within deadlines.
For example – the work will get done within the date.
6. Making your business grow
With a dedicated team looking after your promoting needs, you are free to work on new ideas or projects which can take your company to more heights.
For example- I can brainstorm for more new flavors of energy drink for my company.
7. More affordable
If I would have invested in a whole new team and training them, my organization would have suffered financially. But with other firms working for my promotion, I am free from that work.
For example, – it cost my firm lesser than getting new people and training them.